Captured by @Isabelle_Vijiac
“The world is getting more connected through technology and travel. Cuisines are evolving. Some people are scared of globalization, but I think people will always take pride in cultural heritage.”
– John Mackey
Dear ladies and gentlemen,
Time has come again to pleasantly remember the high times I had and valuable acquaintances I made during my second Heritage Instameet Bucharest tour, dedicated to the valuable industrial patrimony, which marks the one year anniversary of Cronicari Digitali and the wonderful subject of another Royal Endeavors exclusive episode.
I am very grateful for having been present at the celebration of this important milestone in the project’s development, dedicated to the awareness and promotion of national patrimony, while exploring and expanding my horizons in regards to what used to be the pride and glory of Romania’s science and industry.
Cronicari Digitali is an educational platform which facilitates the meeting point of millennial digital presence with Romania’s high-esteemed values and traditions, a project which is supported by the National Institute for Heritage and developed by Zaga Brand agency.
Its purpose is to promote cultural patrimony through digital storytelling and the involvement of community. All generations are welcomed to get involved and to become ambassadors of the movement, through sharing their own enlightened vision and stories.
The experts, part of X Generation, do the telling, while the millennials migrate the national cultural identity to the online realms, through a language that can reach us all, with viral engagement, directly on their feed and wall.
The tangible patrimony can be touched, felt and photographed. The intangible patrimony can delight the sight and tickle the thoughts. The natural patrimony is abundantly rich in thousands of colors and musical notes. Patrimony is all around us at the glimpse of an eye and always part of our lives, by being a confession and an expression of values, faith and traditions, independently of who owns them.
Cronicari Digitali is responsible for more than 6 Heritage Instameet tours and several Heritage Trips around Romania covering more than 10 thousands kilometers and over 100 patrimony attractions discovered through the guided tours.
Last time they counted, prior to the industrial Heritage Instameet, their hashtag marked over 8 thousand pictures. I would say these aspects and winning 5 national awards are a tremendous accomplishment for their first year of proudly serving the community through making heritage go viral.
“Let us save what remains: not by vaults and locks which fence them from the public eye and use in consigning them to the waste of time, but by such a multiplication of copies, as shall place them beyond the reach of accident.”
– Thomas Jefferson
Captured by @mobileshadows