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Royal Endeavors x Absolut – The Art of Conscious Shopping

“If one cares about the earth – if one respects nature – it is better to consume vegetables, fruits, nuts, and grains. If you care about the planet and wish to adopt an earth-friendly lifestyle, it is advisable to focus only secondarily on the car that you drive, or recycling, or turning off lights and turning down heat, and primarily on what you buy at the grocery store. What we eat has a much greater impact on the environment.”
– Lisa Kemmerer

Ladies and gentlemen,

Welcome to the very special edition of Royal Endeavors, a one-of-the-kind episode but the first-from-many to follow, exclusively dedicated to promoting sustainability and the art of circular living.
For this meaningful episode I have teamed up with Absolut Vodka, whose vision of environmental protection manifests through the official launch of the limited edition Absolut Comeback bottles, made out of 41% recycled glass, just like all Absolut bottles.

Together with Absolut and empowered by their step-by-step guide to circular living, I have embarked on a personal journey to support the mission of all Recycling Heros around the world seeking to make a positive difference and bring their valuable environmentally friendly contribution to the world.

Please feel free and confident to implement any of the following small but important steps suggested by The Guide to Circular Living – the collective effort of Absolut and other inspirational minds from across the sustainability and creative industries, which brings together hacks and insights from Recycling Heros, such as zero waste pioneer Lauren Singer, environmental journalist Lucy Siegle and the founders behind brands from across the globe including Veja, Courri, Dandy Buenos Aires, The Green Hustle, Karma, Ocean Bottle, House of P and The Van Effect.

#RoyalEndeavors #DecisionsCreateDestiny
#TEAMingForImpact

“All the human and animal manure which the world wastes, if returned to the land, instead of being thrown into the sea, would suffice to nourish the world.”
– Victor Hugo

We will dive deeply into the Celebration of Recycling Guide by pointing out the pressure our beautiful planet is under and that every effort, even the smallest step taken into the direction of environmental responsibility counts decisively to the Greater Good of Society.

Thanks to the dedication and perseverance of Recycling Heros – brands and organisations working around the world to make life more fair, circular and clean, as well as more stylish and enjoyable, we are presented a collection of easy-to-implement life hacks, which will also remind us of the opportunity to think differently about our resources and how we consume products, as we are all invited to approach behavioral change with creativity and flair.

We will start over with some simple wins and progressing to more challenging commitments along the way.

🥤 We can all avoid single use plastic by investing in reusable water bottles and coffee cups. If they are made by steel, like The Ocean Bottle, designed in Norway, it can be reused 1000s of times. What is even cooler about The Ocean Bottle is that every bottle funds the collection of 1000 ocean-bound plastic bottles in rivers and coastal communities around the world. Win-Win! Also, you don’t really need that plastic straw when you go out to drink responsibly, do you?

👚 There is no need to compromise our fashion style when we seek to support environmental care, but we could plan to rewear each piece multiple times, a small hack to avoid energy and water consumption so we should get ready to set a new personal record for number of wears before the pieces hit the laundry.

👜 A new popular trend in Romania is the the intent to drive single-use plastic shopping bags to extinction. This can be done by carrying our own cloth foldable version in our pockets, not only for shopping groceries, but for clothes and household items, too.

🍊 In order to avoid plastic use for wrapper fruits and vegetable, we can try buying directly from a local farm and farmer’s market that is plastic free.

🦷 Unfortunately, almost every disposable plastic toothbrush we’ve ever owned still exists, therefore a good solution would be swapping out the plastic disposable toothbrush for a bamboo version, whose nylon bristles could be cut off in order for it to be also used as a plant market, when we need to replace it.

🚴‍♀️ The best choice in the line of low impact to environment is cycling, which also proves to be very beneficial in the transformation of cities towards a safety driven approach to transportation.

🚰 There is no need to buy water bottles when the municipal one is treated to drinkable standards, a detail which can always be checked with the local water company if we are unsure. Moreover, if prefer water cold but intend to prevent the waste of tap water until it is cool, we can always pop the glass in the fridge.

🛒 Another simple measure we can take is to prioritize glass, paper and aluminum when we are shopping, because glass jars can be rinsed clean and reused or put into recycling when we have finished with them, while paper and aluminium are often more easily recycled than different types of plastic. To ‘live circular’, we need to choose simple materials that we know can be recycled into other products.

🚃 We can commit to making three journeys pollution-free every week by walking, cycling, taking the bus or using public transport, instead of jumping into a taxi or our own petrol or diesel car.

🌳There are many opportunities to support positive change with every step we take or even with every click we make, such as using a search engine that does something positive for the planet. For example, the revenue from searches made on Ecosia goes to planting trees. There are also music festivals and gatherings around the world supporting this movement.

🤳 We should take every opportunity we can to save energy. Mobile phones are more energy efficient than TVs or laptops, so we can use the phone for streaming. Also, streaming from Wi-fi uses less energy than using 3G or 4G.

🍓 Given the unfortunate fact nearly 50% of all the fruit and vegetables grown in the world are wasted, we can initiate a zero waste approach by starting small. As it is easy to forget to eat fruit, we can give it a second change when it goes past its best by chopping it up and freezing it to be used later in smoothies. Whether we’re pickling, fermenting or just simply freezing, we can all learn to respect our ingredients, live seasonal, buy local and preserve.

🍽 A life hack to little waste is the investment in store-cupboard essentials that are multi functional and natural, such as baking soda, which is one of the most versatile tools and totally plastic free, an antibacterial and a salt which can be used for everything from a spot treatment to a scuff remover and deodorant.

👓 Eye glasses can be both a fashion statement and an eco-friendly alternative to disposable contact lenses. Research from Arizona University shows that billions of contact lenses are being washed into waterways each year, where they degrade into tiny pieces of plastic called micro plastics.

👗 Taking into consideration the world produces over 100 billion new garments using resources like water, energy, cotton and oil and we’re increasingly trashing our clothes after they’ve hardly been worn, we can devote to cherish them more by using the ‘30 wears rule’ to slow down the cycle. If we can’t commit to wearing a new piece of wardrobe we intend to buy for more than 30 times as an absolute minimum, we don’t really need it and must walk on by.

🍔 Meat and dairy can be stretched by mixing with other ingredients; for instance, when making hand-make burgers, meat can be mixed with half seasoned and cooked mushrooms; butter can go further by mixing in olive oil.

👞 If something gets broken, we should make three attempts to get it repaired, whether we are talking about hair straighteners, a bicycle or a sports shoes where the sole has fallen off. Keeping stuff in circulation is key in our mission towards a more circular world, which also empowers small organizations like Community Repair Cafes, where those who are good at mending volunteer their time.

💆‍♀️ Beauty routine can be made more circular by swapping out single-use cotton wool pads (which normally contain some plastic) with reusable pads or cloths made from from organic cotton. We can also exclude wet wipes from the routine, as they are made of plastic polymers, do not degrade and can cause havoc when flushed into sewerage systems.

👔 Laundry habits can be changed by using grated laundry soap instead of commercial powder, and white vinegar instead of fabric softener to make a standard wash greener. Given the fact the delicate wash cycle in a washing machine can release up to 800,000 tiny fragments of microplastics into waterways and use twice as much water as a standard laundry cycle, it is also recommended to hand wash our delicate pieces of clothing in the sink.

🧖🏻‍♀️ Changing the beauty consumers’ behavior can proceed by swapping in a good old fashioned bar of soap and shampoo and conditioning bars, instead of taking in a multitude of different plastic bottles. Please remember planet-friendly showers are 3-5 minutes long!

🌴 A great environmental awareness skill we should start developing is taking note of the ingredients labels on food, clothes and cosmetics. As palm oil – an ingredient
in so many of our consumer products, including soap and potato chips – is connected with driving deforestation and habitat loss, we can avoid using it by checking the words Palm, Stear, Laur or Glyc on the labels.

🍶 To be truly circular we not only need to recover and recycle materials but transform the recycled content into new things. Absolut celebrates recycling with the new limited edition bottle that is made with more than 41% recycled glass, just like all Absolut bottles. Finding value for other types of waste is also a commitment made by environmental initiative Healthy Seas, which works with volunteer divers to recover lost fishing nets made from plastic that are then regenerated into brand new yarn (everything from socks to jackets made from recovered marine plastics).

We have to make the best of what we have in order to achieve our true potential are words to live by in what concerns sustainability, a movement which spans larger than just being resourceful about food. If we want something to be sustainable we need balance, making sure the resources needed don’t outstrip
the resources available.

🧶 Knowing how to sew a hem or mend your trousers is empowering! Once we are able to make simple alterations, a whole world of second hand thrift-store clothing opens up to you because we don’t need to search for the exact size anymore.
To be noted, the secondhand economy – a $24 billion market as of 2018 – is projected to grow to nearly 1.5 times the size of fast fashion (retailers with high turnaround and lower prices, like Zara and H&M) within the next 10 years, hitting a $64 billion evaluation, thredUp reports.

🌊 We can all contribute to cleaning movements and initiatives happening in our areas, whether in cities or at the beach, since 8-12 million tons of plastic enter the global ocean system every year. Far from being just litter picking, the initiative of the international beach clean movement brings people together to collect and analyse rubbish from beaches all over the world, their valuable collected data being used to turn the tide on plastic waste around the world.

🥦 Every kitchen needs a bit of greenery, so why not grow herbs at home in a simple plan pot? They can last for months and regrow nicely. And let’s not forget the decorative factor, too.

✈️ By planning purchases ahead and being a less demanding online shopper, when choosing a longer delivery time, we contribute less to the increased demand for carbon-intensive air freighted goods provided through the super fast, premium delivery services.

👖 As jeans are thirsty items, using 919 gallons of water in their lifetime per pair, we should wear them as long as possible between washes. Nearly a quarter of that water consumption depends on how we wear them and for how long. The tip to freshen up jeans some re-wearers swear by is putting jeans in the freezer to freshen or hanging them outside to diminish bacteria.

👣 We are also encouraged to travel local and take it slow, while exploring our surrounding landscape or local attractions without having to use the plane to enjoy nice spots and visit places.

👘 Unfortunately fashion is one of the most polluting industries on earth therefore we all could use creativity to add value to old pieces by transforming them, for instance using eco-friendly dyes to create a pattern on a stained T-shirt.

💨 Another way to stay fresh, natural and keep a zero-waste standard is by making your own deodorant in a reusable glass jar, by mixing 2 tablespoons of arrowroot powder, 1 tablespoon of baking soda, 1 tablespoon of coconut oil, 1 tablespoon of shea butter and adding 5-10 drops of essential oils, as per Lauren Singer’s recipe.

🍂 As the humble backyard compost bin is the unsung hero of sustainable living, it is also where we can convert coffee and tea grounds, leaves and fresh grass into rich mulch that can be dug back into soil during the growing season.

💻 It is important to be keep ourselves informed from reliable and scientific sources about the environmental politics of our national government and how it is taking action to confront the climate crisis. We can always demand change and actions to be taken if we feel there isn’t enough progress.

👨‍👩‍👧‍👦 When we have done everything we can individually, we should think of how we can be part of something bigger, by plugging into local and global campaigns for change, as collective action is how we can get greater results.

I will also add my personal contribution to support sustainable fashion by bringing to light some aspects everybody should hear in order to be stylish and still lower the impact fashion has on the environment. We have already discussed how to avoid resources consumption, the 30 wears rule of new items and the involvement of creativity and the impact of transformation in giving clothing a new opportunity to shine.

Although I do not refrain from buying new fashion items, I prefer pre-owned and vintage clothing as it had already proved to be quality high and resistant in time.
I refresh thrift garments by bringing them to eco-friendly professional washing and treating soft materials with lanolin in order to span their lifetime in my wardrobe.
I also do not throw away clothing – I either donate it or use certain natural fabrics as cleaning cloth.

🕯Since we have discussed washing clothes already takes a toll on the environment through the use of water, electricity and toxic detergents, we can always switch to green laundry detergents.

💡 We can always show appreciation to brands which are considerate of humanity and environment by knowing which philosophy to support through our purchases.

💰 Whether through swapping items or making pre-owned shopping choices, we can save the negative impact of production, as the items we buy already exist. Quality is key in slow fashion, an environment friendly movement as it involves the production of fewer items. Of course, it is a rather difficult approach if we change styles, but that is why smart investments should be made in items that never go out of fashion.

🎓 Ensuring fair wages supports education and directly improves worker’s quality of life, promoting happiness and less conflicts in the world. It is always wise to check a brand’s “About Me” website section to see how well treating employees fairly fits into their philosophy.

🍄 The negative environmental impact caused by animals dying and suffering for the sake of fashion can be prevented by going vegan. Of course, this requires a bit of awareness and further label checking, as only innovative materials like pinatex, lenzing tencil, cork, seacell, mycoworks (mushroom skin) and brands that use recycled materials do have a positive impact on the environment. Plastic and non biodegradable alternative fibers used to replace animal based products don’t.

🛫 Local production proves to be environmentally friendly as well in the line of fashion, as it involves less CO2 put out by transportation and supports small businesses and local designers.

🥋Although I am not a great fan of Minimalism, having as little as possible drives less consumption. The only possible way to do it right is not by discarding the non-essential but by wearing what you already have as much time until you need another item of the same kind.

👕 Organic (cotton) is always better, as well as tencil, lensing, and hemp which offer comparable qualities and need less water for production. Organic cotton saves us from pesticides, it is better for our health, the land of the farmers and wildlife, if it is not dyed and treated with toxic chemicals. It still involves a significant water consumption. For example, producing just one kilogram of cotton takes 20 thousand liters of water.

🤷‍♀️ Recycled materials, however, are waste reducing. With recycled PET we become less reliant on on fossil fuels, which leads to the reduction of GHG emissions. Since these can sometimes use as much water and chemicals as producing new items, we should deeply consider if the quality of the new item made of recycled fabrics will last more than just a few seasons and it is not a time bound design.

💯 Only 100% materials can be recycled, as there is no technology at the moment to separate blended fibers (mixed materials). This means we should turn away from pieces which are, for example, 80% cotton/wool/anything and 20% something else.

These being said, I hope you have enjoyed this powerful read on sustainability and find the lifestyle hacks easy to implement. Every action towards environmental responsibility makes a difference and together we are even more powerful and committed to come forward to rejoice, as by every choice we make, the Earth is becoming greener.

“The paradox of life lies exactly in this: its resources are finite, but it itself is endless. Such a contradictory state of affairs is feasible only because the resources accessible to life can be used over and over again.”
– I.I. Gitelson

Yours Faithfully,
The Queen of All Queens,
Your beloved Highness,
Princess P.
💜

© Marius Godeanu - http://www.mgphotography.ro

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Royal Endeavors – Turnu Monastery

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“Silently, one by one, in the infinite meadows of heaven,
Blossomed the lovely stars, the forget-me-nots of the angels.”

– Henry Wadsworth Longfellow

Ladies and gentlemen,

It is with great pleasure I announce the launch of a fresh Royal Endeavors episode on Saint Parascheva Feast Day – the patron of embroiderers, needle workers, spinners, weavers and marriage, dedicated to the wonderful Saturday I had recently spent with my family visiting the imposing Turnu Monastery, one of the most sacred Christian monastic dwellings of the Râmnic Diocese, sheltered by Cozia Mountain – a very remote and unreachable place for centuries.

I will begin this spiritual journey by mentioning how the blissful resonance of highly charged places of worship, infused with the pure energy lingering from noble acts such as divine communion, gratitude and prayer, always satisfies the soul’s hunger for hope, reason and inner freedom. As pilgrims find shelter in faith and strength in belief, I will always choose to surrender to the warmth of peace when I step into a temple of any religion.

“You pray in your distress and in your need; would that you might pray also in the fullness of your joy and in your days of abundance.”
– Kahlil Gibran

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Rave, www

Royal Endeavors – Pivotal

#PrincessaPetra x @Pivotal.Pivotal for Dialog Pivotal 

Ladies and gentlemen,

It is my pleasure to introduce to you the new and uprising electronic music platform – Pivotal – whose purpose is to create space, opportunities and momentum for self-education through creating valuable content and sharing concepts and ideas between clubbing scene afficionados – from DJs to promoters and from club owners to night lovers.

The first exclusive conference which supports the new movement aims to engage outstanding members of the clubbing community into an opened discussion regarding the evolution of the Romanian electronic music scene by taking a honest yet nostalgic look at how a memorable night looked like 15-20 years ago and how certain influences, whether incidents, events, communities, clubs or endeavors, shaped the contemporary clubbing experience.

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Facebook Event:

Dialog Pivotal – Cultura de club: atunci și acum.

The speakers:

Antonio NarteaPlatforma Wolff

Cosima OpartanCorp.

Club Guesthouse

Playedby

Serban Goanta – “Kozo”

The official launch of Pivotal project will be properly celebrated at Guesthouse w/ Youandewan, Vlad Caia, Dragoș Ilici, Paul Popa.

Facebook Event:

Pivotal w/ Youandewan, Vlad Caia, Dragoș Ilici, Paul Popa

Youandewan
https://soundcloud.com/youandewan

Vlad Caia
https://soundcloud.com/vladcaia

Dragos Ilici
https://soundcloud.com/ilici

Paul Popa
https://soundcloud.com/polpopah

The participation to the conference is free of charge and enables free access to the party.

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Dialog Pivotal Contributors:

Cosima Opartan

Alexandru Manda // Disco Sigaretta

Robert Graur // DJSuperStore.ro

Mahony

Cristian Simonca // Blogul lu’ Otrava

George Vintila

Tiberiu Jakab

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Royal Endeavors – Horezu Legacy

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“My new deliberate and slower pace has created a higher quality in my experiences.”
– Lisa J. Shultz

Ladies and gentlemen,

Following the resounding success of the previous Royal Endevors exclusive episode, dedicated to the marvelous experience La Conac by AIO Living, comes this fabulous edition devoted to my recent family adventure to Horezu and its beautiful surroundings, fully charged with historic symbolism and a deep sense of authenticity. The historical landmarks to be revealed mark the outstanding representation of our national culture, proudly facing the test of time for centuries, while promoting strong values and embracing the solemn rhythm of tranquility and spiritual communion.

In this Royal Endevors episode, I will proceed to magically enchant you with the breathtaking view of Museum Complex of Maldaresti, the splendid interiors of Horezu Monastery, exclusively captured due to a striking synchronicity, all followed by fortune tales of the lovely dinner we had at Pastravaria Romani, a superb location offering a single dish – menu of the day – including the one of a kind experience of chosing your own fish out of a pond in order for it to be freshly cooked.

“Escape from complicated life! Take refuge in simple life! You will find three treasures there: Healthy body, peaceful mind and a life away from ambitious fools!”
– Mehmet Murat Ildan

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Royal Endeavors – La Conac by AIO Living

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“Just as writing can become calligraphy when it’s creatively, skillfully, and consciously performed, so can all other activities become art. In this case, we are reflecting upon life itself as an artistic statement—the art of living.”
H.E. Davey

Dear ladies and gentlemen,

After the successful Monumentalist Tour in Craiova, which created the premises of gaining deep insight and uncensored access to some of the most astonishing historical landmarks of my hometown – imposing buildings proudly standing the test of time – followed a surprise afterparty, a delightful occasion to thrill and chill in an emblematic mansion not far from my home city, opened to endless possibilities of cultural enrichment and creative leisure, fit for anything the mind can imagine.

The mansion, untouched by cold-hearted modernization but in tune with a comforting touch of essential utility, brilliantly complements the solitary area of an eclectic village in terms of cultural awareness and diversity, leaving just enough space to delight its guests with the art of richly living in a joyous intimacy.

AIO living had raised the bar for a high quality sensorial experience, by channeling its outstanding decorative instincts into creating a perfect getaway for traveling back in time, where the distinguished means of entertainment fed the soul with courageous displays of connaissance in terms of culinary delights and creative pursuits, with the purpose of delighting the guests and enchanting the spirits.

“On the canvas of life,with the brushes of goodness, love and passion, paint your randomness, dynamism & desire to show your “art of living” to the world.”
― Raja Shakeel Mushtaque

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Royal Endeavors – Monumentalist Craiova

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PrincessaPetra @ Nicolae Romanescu House, Craiova

“If we, citizens, do not support our artists, then we sacrifice our imagination on the altar of crude reality and we end up believing in nothing and having worthless dreams.”
– Yann Martel

Dear Ladies and Gentlemen,

It gives me a great sense of accomplishment to present this enlightened Royal Endeavors episode, marked by the Monumentalist guided tour of my controversial yet distinguished hometown, Craiova, an exclusive blog post lovingly dedicated to my grandfather, Mugur Iordache, who had recently and graciously stepped into the eternal dimension.

He was a brilliant mathematician and a highly-reputed professor, with a remarkable career which spaned over decades of proudly serving his community by educating many generations of young minds to master the complexity and art of mathematics.

He lead a very respectful, organized life, beat collon cancer for good over thirteen years ago with much pride and courage and never stopped challenging his strength to walk for miles every day in the park until his last one, leading everyone by the power of his example of never giving up.

He was also my greatest Social Media admirer, always dropping encouraging comments while showing off my pics to my grandmother, therefore I strongly feel there is no better ocassion to pay homage to his loving memory than to dedicate the exclusive Monumentalist Craiova fabulous episode to him.

Firstly because there are many misconceptions about my home town, mostly based on violent incidents and bad news in the media, which denigrate its noble and rich intellectual history and elegant architectural legacy. Unfortunately, ordinary people who feed on such news may have no idea about the important landmarks the 6th largest city of Romania prides itself with.

There are countless historical and cultural sites in Craiova that can keep the traveler intrigued therefore my goal is to surprise my audience and lastingly impress it with some of the most somptuous edifices worthy of its time and attention, landmarks which I had the absolute pleasure of visiting during the Monumentalist Tour.

This eclectic journey would not have been possible without the initiative of AIO living and the brilliant guidance of Alexandru Buzatu, my former high school colleague, brilliant architect and devoted guide and of course, the Monumentalist movement.

Let’s now proceed with the discovery of the wonderful Craiova city.

“In Europe the rich are refined enough to act as if they’re not wealthy. That is how civilized people behave. If you ask me, being cultured and civilized is not about everyone being free and equal; it’s about everyone being refined enough to act as if they were. Then no one has to feel guilty.”
– Orhan Pamu

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Royal Endeavors – Heritage Instameet Industrial

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“The world is getting more connected through technology and travel. Cuisines are evolving. Some people are scared of globalization, but I think people will always take pride in cultural heritage.”
– John Mackey

Dear ladies and gentlemen,

Time has come again to pleasantly remember the high times I had and valuable acquaintances I made during my second Heritage Instameet Bucharest tour, dedicated to the valuable industrial patrimony, which marks the one year anniversary of Cronicari Digitali and the wonderful subject of another Royal Endeavors exclusive episode.

I am very grateful for having been present at the celebration of this important milestone in the project’s development, dedicated to the awareness and promotion of national patrimony, while exploring and expanding my horizons in regards to what used to be the pride and glory of Romania’s science and industry.

Cronicari Digitali is an educational platform which facilitates the meeting point of millennial digital presence with Romania’s high-esteemed values and traditions, a project which is supported by the National Institute for Heritage and developed by Zaga Brand agency.
Its purpose is to promote cultural patrimony through digital storytelling and the involvement of community. All generations are welcomed to get involved and to become ambassadors of the movement, through sharing their own enlightened vision and stories.

The experts, part of X Generation, do the telling, while the millennials migrate the national cultural identity to the online realms, through a language that can reach us all, with viral engagement, directly on their feed and wall.

The tangible patrimony can be touched, felt and photographed. The intangible patrimony can delight the sight and tickle the thoughts. The natural patrimony is abundantly rich in thousands of colors and musical notes. Patrimony is all around us at the glimpse of an eye and always part of our lives, by being a confession and an expression of values, faith and traditions, independently of who owns them.

Cronicari Digitali is responsible for more than 6 Heritage Instameet tours and several Heritage Trips around Romania covering more than 10 thousands kilometers and over 100 patrimony attractions discovered through the guided tours.
Last time they counted, prior to the industrial Heritage Instameet, their hashtag marked over 8 thousand pictures. I would say these aspects and winning 5 national awards are a tremendous accomplishment for their first year of proudly serving the community through making heritage go viral.

“Let us save what remains: not by vaults and locks which fence them from the public eye and use in consigning them to the waste of time, but by such a multiplication of copies, as shall place them beyond the reach of accident.”
– Thomas Jefferson

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